Jordan XX

When JORDAN BRAND for Jordan Memorial always useful ideas, AJ10 soles, AJ20 uppers, AJ23 fingerprints, 25th anniversary of the white and North Carolina color! But only AJ20 fused everything, everything about Jordan stopped in 2005! To now JORDAN BRAND laser version or AJ20 pattern!

"20 years have passed, Michael Jordan has experienced two comeback and three retired, Air Jordan series has gone through numerous storms." Hartfield said, "In order to make a small summary of the Jordan series, we launched in 2005 Air Jordan 20. Although many people think that its shape is somewhat strange, but it contains the meaning, but it is the other shoes can not be compared. "Hatfield innovation on this pair of shoes from the motorcycle racing, racing shoes and motorcycle racing The tires. Motor racing has a special significance for Jordan, because he has a motorcycle team of their own.

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As a 20th anniversary of the birth of the Jordan brand, AJ 20 uses a lot of new technology, including a new shock absorber system called I.P.S. I.P.S was designed to support the most important parts of the soles of the feet, that is, in the game to withstand the greatest pressure on the site. AJ 20 also uses an ankle strap, it is this strap so that many people have reservations about the appearance of AJ 20. AJ 20 or the last pair of shoes designed with Velcro, and this Velcro is also used as a place to display artistic elements. In the Velcro has a rich content on the laser etching patterns, which includes the Air Jordan series of shoes, Jordan's life in the symbolic elements and his honor. This pattern is also used in the marketing activities and Jordan brand of clothing and other products in the design. In the heel, can see the "85" and "05" words, these two figures represent the AJ brand through 20 years. In the eyes of many people, Air Jordan 20 on the Velcro because too fancy, some like a tie shoes, but Jordan is that this is the symbol of the forefront of fashion, Air Jordan 20 launch, Jordan has been Enjoy his retirement life, so by the Jordan brand's other players to wear this pair of shoes. This includes Ray Allen, Cameron Anthony, Mike Bibby and others, they are wearing their own team of special color Air Jordan 20 to campaign NBA (microblogging). Another concern is the King's Morris Evans, although he does not belong to the Jordan brand, but he is still wearing AJ 20 to play, and his difference is that cut off the ankle strap , Which also makes a lot of people remember his name.

In the color, AJ 20 return to the root of the brand and was simplified. The first is white / black / red away color. In addition, there is a special white / black color, that is, we often say that the birthday version, the number of color compared to other less. After the regional version of AJ 19 was successful, the Jordan brand decided to adopt the same strategy for the AJ 20 and introduced three versions of the regional colors, namely the white / yellowish Eastern color, the white / North Carolina West color and White / red color in the West.

In the Jordan product line after the launch of the 20th anniversary of the birth of AJ 20 proved that the brand is still standing in the forefront of basketball shoes. Back to Hatfield to design this pair of shoes, almost to ensure that it can get Jordan brand followers recognized. In addition to these, Spike Lee was also invited to shoot TV ads for AJ 20.