Air Max 95 Shoes

Since Air Max 95 first came to the present has been the past two decades. This shoe with its excellent performance for the running to change, the shoes of the unique fluorescent yellow exudes little confidence light, as if it has realized that they are about to get people's pursuit and praise. And the other products listed at the time is different, this shoe once launched immediately attracted people's attention.

The confidence comes from Nike footwear designer Sergio Lozano (Sergio Lozano). From the appointment to join the Air Max project work, Rozano and his team with a strong belief in the Air Max 95 has been numerous improvements, until put into production, this process is not easy.

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Similar to Air Max 1, the design of Rozano has also encountered opposition. "The first concept review of Air Max 95 has not been approved by the entire committee, and some people think it's good, and some people do not like it anymore." When it comes to the design of Nike Air Max 95, Recalls. But thanks to the support of the team, he still insisted on their own ideas, and designed a worthy of the Air Max family reputation of the shoes. "Behind this design philosophy, there are many great supporters, and without them, this shoe can not be made," Rozano said modestly.

"The first concept review of Air Max 95 was not approved by the entire committee, and some thought it was good and some did not like it at all." - Sergio Rozano

Adventure business

Nike running in the 90 series (Nike Running) is very popular, but the Nike Basketball Series (Nike Basketball) the rapid rise of the block its light. Nike basketball stride forward, the definition of a generation of sports style. Nike runners know that they have to catch up. The Air Max 95 project was positioned as a way to recapture energy transfer in the late 1970s and early 1980s. This shoe must be bold and passionate, different from the field has been launched any one product. "The team wanted the shoes to be designed to be diversified and they wanted to take a risk and I guess I was the reason for their adventure," Rosano recalls.

Epochly

Prior to 1994, Rozano did not have experience in running design. Prior to this, his main design focus is still tennis, training and ACG (all-weather equipment) equipment. But this sudden change did not surprise him. Nike design team at that time the size of much smaller, involved in the design of various categories of products is still a standardized operation process. Has just entered Nike for four years, the young Luo Zano was designated to lead Nike's latest Air Max project, but in fact, his idea of ​​Air Max already started. It was a rainy day before he was recruited into the Air Max project, and the excitement of Rozano came out of the view of Beaverton's scenery. "I am passing the lake and looking at the woods and imagining the process of rainwater to melt the soil. I thought in my heart that it would not be fun if the perfect product could be excavated with the erosion of the soil?" Road. He quickly drew a sketch of the shoes, the stripes on the shoes and the Grand Canyon wall to see very similar, then he put the sketch into his creative box.

Inspired to achieve

In the next few months, the sketch has not been taken out until the Rozano is not satisfied with the Air Max brainstorming session. In order to re-energize the Air Max family, he needs to develop some really different things in the design. Soon, his well-known Emmanuel suddenly flashed, and the sketches he had taken on that rainy day were brought under the spotlight. Rozano and his team to the sketch as a blueprint, began to introduce the forefoot visible air cushion, focus on the design of the best air cushion, for the runners to add more protection.

Although progress has been made since the beginning, there is a problem that always hovering in the heart of Rozano. "I remember that Tinker Hatfield had some different ideas when designing other projects, and he would say, 'Okay, it's a great design, but what's your story ? "" Rozano in the Nike Design Library of several anatomical books to find their own answers, human structure and product design basic essentials between the common point of his fascination. "I just have to find out where the most reasonable link can be," the rest of the natural will become simple. The body of the ribs, vertebrae, muscle and skin are his main creative source, the first Air Max 95 prototype was born.

Any worthy thing is not easy to do

However, Air Max 95 extraordinary strength and personality is its biggest obstacle. As the design entered the review stage, Rozano and his team quickly realized that they had not yet been out of the woods. Air Max 95's design is so special that some people question its potential. "People who love it, but also those who hate it, but when you get these real responses, you can feel and get a lot of things," Rozano said. This bold design at first did not include Nike's Swoosh logo. In addition, this shoe also includes Nike's other two first: the front palm of the visual air cushion and black outsole, these are aroused concern. But Rozano and his team did not give up the project, and ultimately won the opponent's approval.

When asked about the Air Max 95 shoes is not prominent Nike Swoosh logo, Rozano's passion again to reproduce. "We think of Nike as a completely identifiable brand, so this design should also be able to exist independently." So why do we need this logo? We have a visual air cushion design, and for the first time in the forefoot Into the visual air cushion. "But in the design, where the logo is also a problem. The design of the shoes does not allow us to put the logo in the traditional position, because it will affect the shoes of other important features. Finally, Swoosh logo was placed on the back of the shoe position, "we put the Swoosh logo as a punctuation mark," Rozano said.

"People who love it, but also those who hate it, but when you get these real responses, you can feel and get a lot of things." - Sergio Rozano

When the design finalized, it is time to determine the color of the shoes released. Rozano initially planned to make the color of the shoes as functional as the shoes themselves. "In Oregon, people will run when they rain and run on the path, and when they run the first five miles, their shoes Usually very dirty, and I wanted to try to cover these stains. "When he decided to gray as one of the main colors, his futuristic confidence once again burst out. "I heard that gray shoes do not sell, so I see this as a challenge." Black and dark gray as the basis of the color of shoes, because here the most easy to accumulate dirt, upward gradient for the light. Air Max 95 Select the iconic fluorescent yellow is to pay tribute to the traditional Nike competition equipment, Nike track shoes and cross-country flat shoes will continue to use a variety of high visibility color.

Rozano and his team are indomitable, survive a round of audits until the shoes are put into production. His confidence finally paid off, this shoe soon as just emerging budding music from London, to New York, and other places have emerged. These by the collective personality and self-confident voice and Air Max 95 no concessions aesthetic design of the same strain. Youth culture began in the Air Max 95 behind the assembly, Air Max chain stores are also thriving to develop a symbol of fashion. Nike adventure products of this adventure has also been rewarded in capturing the hearts of young designers around the world at the same time, it also re-won the position of running shoes giant. Even for the past two decades, the idea of ​​Gio Rozano still affects contemporary design.