James in front of Nike sports shoes family war scenes and shoes interactive

Nike Sportswear in the "Nike Sports" scene staged a "shoe family war" of the "ultimate battle" shoes cultural event, from the North, East, South, Hong Kong, Taiwan 5 Division of the top shoes collectors Will show their own enough to shock the audience of the shoes collection, so that every person who likes shoes culture feast for the eyes. Period, "Shoujie Ji Ji" will be the classic basketball shoes, classic running shoes and Air Force1 three categories to compete. Stand out of the way the shoes collectors will face to face in the form of shoes fans to pass their own Tibetan shoes story. August 26, the event will be selected by ballot the final winner, winning the family dream team will get an unexpected gift!

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In the first day of the event, basketball star LeBron James and Yi Jianlian visit the scene with the shoes collectors who interact. In addition, NIKE LEBRON X Gold Medal and NIKE AIR YEEZY II platinum models of these two pairs of star shoes are also on-site display, the lucky audience also get the opportunity to buy these shoes.

Nike Sports (China) Co., Ltd. again in August 23 to 26, 2012, held in the Shanghai Stadium outside the "Nike Sports", including basketball, football, running, extreme sports, women's training, tennis, football, ping pong, Badminton, etc., for young people to provide a variety of platforms to encourage them to try all kinds of sports, explore potential, challenge the personal limits. During the important events include the Nike Basketball Championship National Finals, the Nike Cup soccer finals and the "Nike City Jam" skateboard tournament national finals. There will be hundreds of young athletes from mainland China, Hong Kong and Taiwan. Including LeBron James, Kevin Durant basketball players, Eric Koston, Omar Salazar and other skateboarders, American Rugby players pull LaDainian Tomlinson, and a group of Chinese national athletes who have just returned from the summer stadium will attend the "great" and happy with the young athletes.

August 23, 2012, the official opening of the Nike movement, LeBron James came to the scene to help out, for young people to provide a variety of platforms to encourage them to try all kinds of sports, to explore potential and challenge the personal limits.

After 3 pm, James has appeared in the Nike Sports Meeting site of the various sports areas, and carried out Nike + experience, American football / football experience and Nike + training package experience and many other activities. "If you change the rugby, then to my height, I must be a very good catcher," James in the American football experience area to answer the questionless fans. In addition, the arrival of James has also activated the enthusiasm of the entire center of the stadium, all fans crazy and boiling, James to the fans after a simple greeting on the sidelines watched the whole U19 years of age group of the game.