Clarks 2014

Centennial British shoe family, the world's first casual footwear brand Clarks today in Beijing 798 Art Factory held its 2014 spring and summer new conference. Clarks in this season, uphold the pure British descent on the basis of the bold use of color and pattern, as we bring a new spring and summer gorgeous footwear experience. The conference also invited to the British well-known fashion designer, "Queen of printing" Ms. Orla Kiely, announced her cooperation with Clarks designed eye-catching shoes. Well-known movie star, fashion darling Ni Ni as a special guest also at the press conference stage fashion shoes. Clarks more and more fashionable footsteps, to the guests left a deep impression.

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Conference site is presented to a spring and summer tour of the gorgeous journey, with different colors to show a different series of shoes design philosophy. "Red" is the head of the Clarks retro trend series Clarks ORIGINALs. The Clarks ORIGINALs for the first time with the Chinese designer cross-border cooperation, for the Chinese horse launched a special section of the desert boots "desert hero" series, meaning new year old good. Purple show is the modern city this season, every pair of shoes are so that consumers calmly deal with the busy city of reinforced concrete, with a smart design sense of seemingly repeated urban life is also filled with spring and summer relaxed and happy. The blue part of the leisurely holiday shoes, jungle shadows, sun color and gem and ankle buckle the use of rendering the summer cozy atmosphere, the guests Ni Ni wearing the main fashion shoes this season, stunning debut, it is this series Of the 10,000 kinds of customs interpretation of the most vividly.

Orla Kiely and Clarks cooperation shoes is the finale of the conference, the models are with a unique attitude to describe a rich British girl-style chic picture. Then the designer himself debut will also show the atmosphere to a climax. As the world famous "printing queen", Orla Kiely plain with its colorful and retro style of girls fashionable. The Orla for the Clarks spring and summer design to bring more bold use of color, the British design through the rich details of the perfect interpretation of the fashion industry to bring amazing and yet elegant British wave.

"As a result of the British footwear brand, Clarks with its stylish and comfortable design, the British classic passed to every Chinese consumers." Clarks Greater China and South Korea, general manager of Ms. Huang Yijia said in an interview, "Through the constant and well-known designers of cross-border joint, we will Clarks more and more young and fashion attitude to bring more consumers. 2014, Clarks is the tenth anniversary of the Chinese market, we will also speed up in China But in the first-tier cities to open the flagship store program, we hope that more consumers can enter our store, but also hope that more consumers can enter the store, we hope that more consumers can enter our store , Experience Clarks' fashion and comfort. "

[About Clarks]

Century British shoe family

The world leader in footwear brand Clarks, founded in 1825 in the southwest of England, Somerset. As a century of British shoe family Clarks continue to design and manufacture a variety of different styles of shoes to attract a wider crowd, the international design team from the global trend of capture, to bring consumers to lead the fashion design. At the same time, as Europe's top footwear brand synonymous, Clarks in science and technology innovation and production of star shoes has a wealth of experience in Clarks nearly 200 years of history, always adhere to the superb technology, combined with a number of patented technology, In the provision of unparalleled comfortable footwear wear experience, always adhere to the top quality and expert level of service, which are in the world renowned, is deserved the world's first casual shoes brand! Clarks is also the first British men's shoes, women's shoes and children's shoes brand.

[About Orla Kiely]

Clarks x orla kiely SS14 cooperation series

After several successful collaborations with artists, Clarks chose the well-known Indian designer Orla Kiely as a joint partner in this season. Orla Kiely, a talented artist with a reputation as a "queen of prints," is more able to show Clarks' professional shoe-making process and the tireless pursuit of detail.

Orla Kiely has a unique understanding of the artistic elements of color, pattern, and rhythm, and is popular with the fashionable style of its colorful and retro style. Clark became her ideal partner when Orla Kiely started her cross from the fashion industry to the field of footwear. Strong co-operation of the joint shoes, with Orla Kiely iconic design and Clarks professional shoe-making process, the retro fresh and fine qualities, will become the highlight of this season's attention.

2014 spring and summer cooperation will launch six main models: high-heeled water models, soft in the section, elegant slope with two, retro deduction and low with Mary treasures. March 2014, this series of exquisite unique works, will be limited to landing the world designated boutique stores, leading fashion trend, set off a new round of footwear wave.