ASICS had the design of this pair of running shoes when it would not have thought that its market life can even persist for so long. From 1983 to 2017, 34 years to TARTHER tiger to become ASICS's most lonely running one of the running shoes.
Not only that, TARTHER tiger walked out of a variety of running shoes shoes has long been a speed-type runners of the best choice in the 2016 love burning year-end selection, TartherZeal Tiger 4 is won the "editor of the election" and "runners Election "two awards.
TARTHER = TIGER RACER
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In fact, there is no word in the English dictionary TARTHER such a word, it is the emergence of ASICS design team in the name of a continuation of the past.As early as ASICS was established, its predecessor, Onitsuka, had begun to produce marathon running shoes for Japanese long-distance runners. In the 20th century, after the 1960s, Onitsuka's running shoes were famous overseas, and top athletes outside Japan began to wear Onitsuka running shoes. A 1966 survey of the market showed that two-thirds of the Boston Marathon had been wearing the Onitsuka running shoes for the year.
But Onitsuka still lacks skilled footwear experience. In order to expand production and market, 1977 Initsuka company merged with JELENK, the Japanese sporting goods brand GTO and sportswear manufacturer, and established "Anima Sana in Corpore Sano" Healthy spirit in a healthy body) for the idea of a new company, the company is the development of ASICS so far.
ASICS is also composed of the first letter of the Latin proverb.
1978 ASICS US branch of the establishment, and at the time a wave of jogging from the United States to Japan. At that time the American running shoes for the size and foot type are different from the Japanese is difficult to play the original function. ASICS formed by the footwear company to seize this opportunity, a pair of five years of research and development for the Japanese athletic shoes officially launched.
This pair of running shoes is the first pair of TARTHER, named from the combination of TIGER RACER. TIGER is the logo of ASICS 'predecessor, Onitsuka, and is the way it is named running shoes. The advent of TARTHER is a continuation of ASICS on the past Onitsuka running shoes.
This pair of TARTHER at the time using the EVA in the end of the design, and the end with a full rubber foam material, focusing on its single shoe weight is only 170 grams. And then the United States running shoes in order to support the larger body of Europe and the United States, heavy shoes to do is heavy and heavy, TARTHER more like a light weight for the Japanese tailored running shoes.
The 1980s: the era of speed innovation
1983 TARTHER launched immediately after the swept the whole of Japan, at the time such a carrying EVA in the end and the whole rubber at the end of the lightweight road running shoes is commendable. In the TARTHER who also has a surprising place, when the original ASICS in the development of TARTHER, in addition to the end and outsole in its design also joined the suppression of the transitional function of the transition.
This pyramid soles design allows TARTHER to open up a new way in front of a heavy American runner.
A year later, ASICS on the basis of TARTHER will be improved on the launch of the TARTHER SPS, TARTHER SPS upper front using a new mesh breathable design, in the original EVA on the basis of the base of the carrying Elastic pillar in the end.
1985 ASICS launched the TARTHER F-1, the pair of running shoes to ASICS TARTHER design prototype, joined the ASICS marathon running shoes design elements, the TARTHER lightweight properties to the limit. In the same year, ASICS became a sports institute in the company, to push the study of running shoes and biomechanics, aGEL material was also formally presented in the year.
In the efforts of the Institute of Sports, 1986 ASICS finally developed in addition to built-in aGEL buffer material in the end, and its use in the year of the new TARTHERα running shoes. After the palm area built aGEL buffer material TARTHERα became the year the most powerful one of the running shoes, also opened the running shoes shock absorber material development tide.
1987 ASICS introduced a better support TARTHER ST-a, in the design of the continuation of the past pyramid soles. However, ASICS from the material on the adjustment, choose a higher hardness of the EVA material, with the dual to improve the stability of the floor.
AGEL application so that ordinary runners on the cushioning material with admiration, ASICS did not stop. On the basis of aGEL and developed a non-sealant type T-GEL, foam-type P-GEL and mixed with hollow powder r-GEL buffer material, buffer material update to TARTHER series running shoes on the regular.
After 1988 and 1989, TARTHERα-II and TARTHER RX-a running shoes were introduced.
1990 years: black technology era
In 1985 ASICS internal Institute of Sports Institute was established, the independent office building is also on the agenda. But it was not until 1990 that the building in the town of Seishin in Kobe was officially completed.
ASICS was equipped with a 350-meter all-weather track, three different types of pavements, two tennis courts, a 25-meter swimming pool and an experimental gymnasium and environment, multipurpose, computer, product, sports medicine Laboratory, training room.
In this lab, three of the most important products of ASICS and TARTHER were born throughout the 1990s. First TRUSSTIC, one DUOSOLE, one spEVA.
1990 ASICS launched TARTHER195-α, ASICS in this pair of running shoes for the first time using a flexible midsole and TRUSSTIC combination design. With the previous EVA in the end, TARTHER195-α in the arch position by adding a new resin reinforcement TRUSSTIC, in order to make up for the support of the arch position needs.
And this design also benefited from the 1989 ASICS launched TARTHER RX-a, for the first time the whole palm of the end of the division, to achieve the forefoot and the back of the palm of the different design. So the design so that later TRUSSTIC has been placed in the arch of the possibility.
This piece of hard material in the arch position design has become one of the mainstream design of running shoes.
1991 is TARTHER low-key year, this year ASICS launched TARTHER GS, meaning GEL SIGHT, the main GEL buffer material in the end of the visual effects. Like now every brand like to change the color of a running shoes.
Time came to 1992, the Barcelona Olympic Games, the Japanese players have Sen Yuko and Morioka Hiroshi won the Olympic marathon project men and women silver medal, the news spread to Japan after the overturned the entire Japanese running session. And as the Japanese Olympic marathon project road equipment sponsor ASICS also ushered in the most glorious moment.
In the ASICS Institute of Sport, a subversion of the past material is emerging.
ASICS set out the elimination of the previous use of foam and the whole palm rubber outsole plan, but has yet to come up with a new product program. Until the second half of 1992 before the use of polyester resin fiber and PU resin double layer of the program, DUOSOLE thus launched.
Compared to the past, the formation of rubber outsole, the new DUOSOLE is the use of the base cloth shoe pattern, so the design of a higher degree of freedom, the soles of the resin distribution and tooth design has more ideas. This year is equipped with DUOSOLE outsole TARTHER EX-01 running shoes are also officially listed.
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