NIKE, ADIDAS, ASICS, MIZUNO these international big names no doubt by the runners of the concern. However, in addition to these, in recent years, some outrageous domestic brands, with excellent price, and the ever-increasing functionality, quality has gradually gained a lot of runners recognized.
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Will step, is set up nearly two years of domestic running sports brand, team members are runners, their product properties are very specific, only running series of products. At present, the brand market momentum is not big, but won a large number of runners of all ages. Relative to foreign big move thousands of running equipment, will be ultra-high price is undoubtedly exciting, but the real reputation is to win the business seriously, the attitude of excellence and constant iteration, to run the professional runners product.In mid-March, will be the whole horse running shoes 42K listed in the running friend circle caused no small response, runners praise for its increase. Can get runners support and trust, will step team is particularly pleased, but this pair of 42K was late for two years to meet with runners, so that they are sorry, the reason is to achieve their initial dream. For Baimai, a domestic running sports brand, is born for the runners, marathon is the dream of each runner, so for them to produce a pair of professional, safe and comfortable marathon running shoes, will become the goal of the step, It is not easy to achieve this goal.
It is understood that, in order to find the answer, will be with their seed users no less than 100 times repeated communication, only to determine the final direction of 42K, a pair of finished results more than 4 hours, with more than 5min runners marathon running shoes. The reason why there is such a position, will step that these runners are mostly primary horse runner, their technology and ability is relatively limited, so it is more support and help the running group.
After another round of design, development, testing, let us see the sincerity of the start-up companies. From a Zhang floor plan to a pair of three-dimensional shoes show, and then to the runners of the field test, functional strength, technical applications, structural measurement, material adjustment and mold derivation again, every time in the feedback in the continuous modification and improvement The The final show in front of us 42K, although not the most perfect, but it is a pair of real can help runners safe and comfortable to complete the marathon full horse running shoes, the result is the runners will support and trust.
Advertised domestic sports brand will step, China is always stressed that they are not for their own legislation, but sincerely hope that through the efforts of the team, the creation of a real people proud of the brand products for the Chinese manufacturing cheer. Therefore, for more runners to provide domestic high-quality professional running products to become the beginning of their vision. 42K came out, they hope to have more runners wearing 42K to participate in the marathon, to help them together to verify this pair of domestic running shoes. So, we see the 42K listed at the same time, the brand launched a year to wear 42K free Happy horse activities, and this time the Hanma 10W bonus has become a circle of running friends relish, contend for participation activities.
Whether it is free Happy Valley, or 10W bonus, is undoubtedly one of the ways to promote the business, but in such a way to invite the runners involved, have to say that will be a runner for the strong gene, perhaps because of their own Is the cause of the runners, for the runners is also for their own dreams, so stick is a happy thing, even if not easy, but as their SLOGO, will step, every step is beyond.
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